Why a Digital Marketing Recruitment Agency had to exist: Most recruiters hire badly!
This business had to exist, because the way employment agencies hire for digital marketing is broken — and the people usually paid to fix it are often the ones breaking it. That is not a swipe at individual recruiters — although it could be. It is a structural problem. If you cannot assess the work, you cannot assess the person doing it. Most recruiters have never run a paid search account, never had to explain a falling click-through rate to a client, and never hired a developer to fix a tracking tag. So when they are asked to find a digital marketer, or someone who knows SEO, they do the only thing the model allows: match keywords on a CV, and then ask questions they do not understand well enough to evaluate the answers. They cannot tell a good answer from a confident one, so they fall back on the safest-looking signal they have — a degree. Which proves somebody studied something, often a decade ago, and tells you nothing about what they can do now. Digital marketing needs skills, te...